VIDEO - All Things Video

Video Consumption is Rising

EVERYTHING VIDEO


1) Over-the-Top (ConnectedTV, Full Episode Player)

2) Programmatic Pre-Roll

3) YouTube

4) Facebook / Instagram


1) By 2019, global consumer internet video traffic will account for 80% of all consumer Internet traffic.

2) Facebook generates 8 billion videos on average per day.

3) YouTube reports mobile video consumption rises 100% every year.

4) 55% of people watch videos online every day.

5) 90% of all users say that seeing a video
about a product is helpful in the decision
process.



Over-The-Top Video Advertising




As TV audiences become more fragmented and time-shifted, advertisers need to stay in front of their target audience which they can now achieve with CTV advertising.

64% of people in the U.S. own a CTV device and half of U.S. Wi-Fi households now stream over-the-top (OTT) content like Netflix directly to their TV an average of 1 hour and 40 minutes every day according to ComScore.

Pre-Roll Video Creates Higher Brand Recall




:30s Pre-Roll Click -Thru Rate = 87% Above Industry Average

:15s Pre-Roll Click-Through Rate = 371% Above Industry Average


Pre-roll video increases brand recall and has a positive impact on all devices.

1) Increase Favorability

2) Boost brand association and engagement

3)  Drive intent to purchase advertised product